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Having a big Instagram following can be very lucrative for marketing and driving free traffic to your site.  But there’s more to it than a simple numbers game.  Simply having a lot of followers doesn’t necessarily mean anything.  The key is having active followers – people who not only follow you but actively like and comment on your posts.  These are the people that you want to target when growing your audience.


We’ve all heard of people buying Instagram followers, and while they have impressive numbers in the tens and hundreds of thousands, those followers don’t mean anything.  They are purely aesthetic in nature.  That’s not what we’re trying to do.  We want interaction with our audience.

Be Consistent

There are some simple things we can implement to help organically grow our following.  The first is to post consistently.  This means you want to post once a day (or every other day, or twice a day, find what fits your needs best!) and try to keep it around the same time daily.  But that’s not all, it also means that you should stick to a particular theme.  Sure, you can absolutely post a beautiful landscape photo one day, and a picture of a gaming computer the next, but it is most beneficial to stick to one theme for all of your posts.

Interact With Your Followers

You’ve got the consistency down, and that’s great, but it doesn’t end there.  You should also be interacting with the Instagram community.  When someone comments on your post, take the time to acknowledge that comment – like it, and reply to them.  You will notice increased interaction over time if you take the initiative of talking to your followers.

Your interaction doesn’t stop at your posts.  You should also spend time every day scrolling through hashtags that are relevant to the information you share on Instagram.  While you scroll through it’s important that you keep liking and commenting on posts.  What’s the best way to draw people to your page?  Show genuine appreciation for their page!

Gaining Followers Quickly By Following and Unfollowing

If you are looking to quickly amass a large following there is a fairly simple and straightforward strategy you can follow that has proven itself time and time again.  This requires that you find pages with large followings that are similar in content to yours.  Then, in addition to following the basic rules of consistently posting within your theme, and maintaining constant interaction with your followers and the community at large, you will go to the page of your choosing and follow their followers. 

Typically, you want to follow between 25 and 35 in a single session.  Then you should allow them some time to follow you back.  If you want to increase your chances of getting a follow in return, you can like and comment on a few of their posts when you follow them.  After you have allowed some time for them to follow you, you will unfollow everyone from that page that you followed before.  Then simply rinse and repeat, and you will find your follower count quickly increasing with real, quality followers.

Growing your Instagram following can be very important for business purposes.  If you follow the basic rules, post high-quality content, and are willing to put in the time and work, you can easily see a bump in followers almost immediately.

Why You Should Be Using the Instagram Video Function

Instagram video content has increasingly become very popular on social media recently, and thus it is of paramount advantage for anyone looking to market him/herself to make use of this function. This shift shows that more and more business whether small or big is starting to visually communicate with their followers, customers, and fans.

The video function is one of the popularly known platforms that will enable one to leverage the power of marketing!

With more than 150 million users, Instagram is the best sharing platform. It allows one to share not only photos but also short videos. There are millions and millions of videos shared daily which is a great reason why one should utilize this platform. Below are some of the main advantages of using this function;

Increased Engagement

Unlike video posts on Twitter or Facebook that are sometimes overlooked by users regardless of their quality, Instagram videos are rarely missed. According to a study done by Forrester, Instagram videos generate more engagement 58 times than Facebook and 120 times than Twitter. Having an Instagram account with interesting and useful content can earn one with crazy levels of engagement with the audience.

Building Personality and Trust

Since more content is becoming popular, one of the key benefits of using the video function is that it helps one build trust. People buy from people they can trust, and the Instagram video feature will help you create that emotional connection with your audience. The significant thing here is that this function allows one to share their day-to-day experience in a casual and informal way giving followers, fans, and customers a feel for one’s business.

Sharing behind the scene activities has been noted to rank well on Instagram, particularly if it is a service provider. Such videos make one’s company more trustworthy and attractive which in turn positively affects one’s marketing.

Increase in Traffic

Even though one cannot add clickable links to the videos, they still are a dominant source of traffic. Moreover with the levels of engagement being higher than Twitter and Facebook, using the video function can be tremendously useful for your site’s visibility.

Gaining a Competitive Edge

Competition on Instagram is still far less than in Twitter or Facebook. The American Express Survey reported that nearly 2% of small business are currently embracing the Instagram video function and they have gained an advantage over their competitors. Thus is clear that by using the video function, one is likely to reach their target audience faster and easier.

Free Advertising

Yes, that is correct. The great thing about using Instagram video function is free publicity. One can showcase their services and products in action generating large exposure. The feature gives one an opportunity to show off what they are offering.

Embrace the video function and be rewarded!

How to Organize Contests and Giveaways to Gain Instagram Followers

Statistics indicate that Instagram is one of the most popular social media sites in the world, clocking at least 300 million active users a day. They contribute to more than 40 billion pictures shared on the platform to date. These numbers have made Instagram the go-to site for entrepreneurs seeking to grow their business.

However, many people have gone about using Instagram all wrong, leading to sluggish traction. Some of the top Instagram personalities know the secret to gaining traction is by organizing contests and giveaways to gain insta-traction.


Contests are one of the proven ways to get insta-traction, which gives you the chance to be as openly creative with your content as possible. There are different types of contests you can organize such as

Like Contests: – This involves uploading a photo and asking your fans to like it with one person or a group of individuals winning giveaways. This type of competition increases your chances of appearing on the Discover page, and it is one of the simplest ways to increase traction.

Comment Contests: – If the primary goal is to generate feedback about your products or services and increase post engagement, comment contests are the way to go. Simply upload a photo and ask your followers to comment on the post for a chance to win the prize. Always ask your followers to tag other users.

Photo Contest: – Tell users to post a photo on their personal accounts and use a hashtag of your choice – this will help you find the posts to pick a winner. To ensure insta-traction, ask your followers and fans to post pictures of them using your product and or service in creative ways.

This type of contest can also include asking your fans to repost one of your posts for a chance to win.


The purpose of the competition is to draw in the right followers, and the best way is to find those users is by offering giveaways that are relevant to your brand and fans. The right kinds of giveaways are those related to your brand, to bring in the right kind of insta-traction.

Simply give the rules in the caption section or provide a link to your website with a landing page that provides all the rules of getting to win the giveaway. This allows you to keep your posts short and sweet.

It all comes down to taking the word out about your contests and giveaways. Hashtags are the best way to spread the word as well as track entries. Look at the accounts of leading businesses in your niche and note the type of hashtags they are using. The right combination of hashtags will boost the exposure of your contests and giveaways, bringing in more traction.

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